By popular demand, here is a quick and dirty translation of my column in the Dutch Financial Times of 25 July 2019. Follow this link for other columns (in Dutch).
What does a simple privacy breach actually cost? This straightforward question has been the subject of heated academic debate for decades. Recently, a Dutch district court gave the municipal authority of Deventer a short and effective answer: EUR 500,- plus legal costs.
The municipal authority of Deventer is probably able to pay up. However, governments and companies who process personal data of millions of people feel the heat. The stringent EU General Data Protection Regulation (GDPR), particularly in combination with the renewed Dutch Class Action (Final Settlement) Act and an international court procedure created in The Netherlands, create fertile ground in the Lower Countries for mass claims litigation lodged by international interest groups. Such collectives are now able to credibly claim EUR 500 per affected person for a simple privacy breach. Multiply that, or even EUR 50, with millions of end users, and the funk may soon hit the fan for large organisations that violate privacy laws on a large scale.
Enforcement actions by understaffed Data Protection Authorities (DPAs) have been few and far between in Europe for the past twenty years. However, funding is increasing for DPAs, as is their authority to issue fines that may even amount up to 4% of global annual turnover of a company. Especially the combination of such enforcement actions and mass claims litigation will become a game changer for privacy protections in Europe, and will force large companies and governments to handle our data in line with applicable laws, the GDPR in particular.
